crazy rich asians trilogy
book jackets
All three of the books in this series revolve around the richest families in Singapore and China, so it is only fitting that the concept for these book jackets focus on wealth. It always seems like the wealthy are living the most lavish lifestyles and have perfect families, but there are always a lot of secrets and scandals. Most of these secrets stay secrets because they use their money to cover them up in order to maintain perfect images to the pubic. To an outsider looking in, the way the wealthy behave seem pretty snaky.
the concept
The snakes represent the sly and malicious nature of the wealthy. In the public eye, they may seem perfect, but as they are blinded by jewels and material wealth, every deceitful action they take chips away their gold-plated facade.
The expressive type, inspired by David Carson, evokes a sense of chaos that is created by the rich. As they slither along, their actions smear a trail of destruction that ruins even the delicate, pure, and innocent ones who got in their way.
book 1: crazy rich asians
The two snakes are weaving through the type to symbolize how the complex, crazy lives of the rich become intertwined.
book 2: china rich girlfriend
The coiled snake represents a rich woman who has a powerful grip on her partner. If they try any move, they’re done for.
book 3: rich people problems
The two-headed snake, ready to attack, represent the Shang-Young clan who have come to fight over the family inheritance.