jungle invasion
packaging
Jungle Invasion is a conceptual music festival that invites music lovers of all ages to unleash their inner animal. This package serves as a promotional item that attendants will receive prior to the festival. The contents include an admission bracelet and a toothbrush. Upon removal of contents, the package can transform and be used as a purse at the festival.
the unboxing
Hey party animal! We’re pumped to see you at the Jungle Invasion Music Festival this year. In this package, you have received a bracelet and a toothbrush. This bracelet is your official ticket of entry to the festival. This toothbrush is a reminder that you’re not actually an animal, so you better brush your teeth everyday.
from package to purse
These packages serve as more than just a box. By pulling on the tail of the animal, you will extend out a strap that hooks onto the front of the package to transform it into a purse!